
Lenovo Case Study
Distinctive Leadership Voices, Built on Trust
Since 2020, I've partnered with Lenovo's North America communications team to help senior executives develop distinctive voices and communicate with their audiences.
The Challenge
Every executive has different responsibilities, audiences, and perspectives. The challenge is developing communication that supports Lenovo's business priorities while reflecting each leader's individual voice.
My Approach
I work directly with executives through regular conversations to understand how they think, what matters to them, and what they want to communicate.
Together, we uncover perspectives and personal stories that become the foundation for LinkedIn posts, articles, and other leadership communication.
As relationships develop, I become a sounding board—helping leaders identify opportunities, sharpen ideas, and communicate in ways that feel natural to them.
The Result
13 executives supported across different roles, business areas, and audiences.
Long-term relationships, including engagements spanning five years or more.
Distinctive leadership voices, with some executives' communications becoming examples for their peers.
Continued trust, through changes in leadership, priorities, and organizational responsibilities.
“Chris does not take a cookie cutter approach, but instead tailors content to each individual he supports and writes in their tone of voice.”
- David Hamilton, Lenovo
© 2026
