• Helping Lenovo Executives Develop Distinctive Leadership Voices

    Client: Lenovo

    Industry: Technology

    Engagement: Executive Communications Strategy & Support

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  • The Challenge

    Lenovo's senior executives represent different businesses, responsibilities, and audiences. Each brings unique experiences, perspectives, and ideas to their role.

    The challenge was to develop communication that reflected each leader's individual voice while supporting Lenovo's broader business priorities.

  • The Approach

    Since 2020, I've worked alongside Lenovo's North America communications team, supporting 13 executives through a combination of strategic counsel, thought leadership, and content development.

    Through regular one-on-one conversations, I get to know how each leader thinks, what matters to them, and what they want to communicate.

    Those conversations uncover ideas, perspectives, and personal stories that become the foundation for distinctive, authentic leadership communication.

  • The Outcome

    More than six years later, the partnership continues, with three executives currently supported and individual relationships spanning five years or more.

    Along the way, executives have developed recognizable leadership voices, with some becoming examples for their peers.

    The lasting relationships reflect an approach built on trust, collaboration, and a deep understanding of each leader.

  • “Chris does not take a cookie cutter approach, but instead tailors content to each individual he supports and writes in their tone of voice.”

    — David Hamilton, North America Communications Director, Lenovo

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